A strategic communications agency with ideas at the heart of everything we do.

A cleaner way to celebrate.


Finding the fun in the job that no one wants to do.

It's fair to say cleaning doesn't feature on anyones bucket list of things to do. So how does a cleaning company build a community and keep the conversation interesting?

Chux wanted to engage their facebook community, and tap into it’s core customer base to create a forum where the community were able to exchange tips, facilitate conversations and in the process develop customer advocacy.

How did we think we could do this? By being realistic and seeing cleaning for what it is – a job that nobody really wants to do, if they don’t have to.

It was this honest approach that allowed us to engage and grow the Chux community. We focused on relatable content around the pain-points our community faced as well as celebrating the messy moments around the home. We injected humour, re-thought how we could get the product benefits across and refined the image styling .

We began a conversation that took on a life of its own.

It wasn't long until we began seeing the results of our new strategy.

  • Posts were reaching an average of 100,000 people – a 100% increase.

  • There was an average of more than 2,000 reactions on each post, an increase of 519%.

  • Comments went up by 303% to over 200 per post

  • Shares increased to an average of 264, up 810%

Most importantly, we gave the cleaning community a voice.

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