A strategic communications agency with ideas at the heart of everything we do.
Kenwood

Built to create. Made by you.

 

There's nothing quite like a home-cooked meal.

The Kenwood name is ubiquitous in Australia. Some of us have childhood memories of learning to bake with one of these machines.

Passed on from generation to generation, a Kenwood rarely breaks. The challenge we had was to make these great products appeal to a new generation of cooks.

We did this by crafting aspirational and yet relatable videos that engaged all ages, inspiring them to unleash their creativity with Kenwood.

Our videos told the story of multi-generational families and how they prepared and shared food with loved ones. The final spot saw the entire family come together for a Sunday lunch in the backyard.

The videos were aired alongside My Kitchen Rules, and were also present on Kenwood's social media and online channels, as well as in stores. We reached three million viewers with the 30-second TVC spot, and the four individual videos generated an average of 150,000 views each on social media. Comments from the community told us that viewers were indeed inspired to create with Kenwood.