CommBank

A game ahead of its time.

 

We engaged futurists and experts in emerging trends to predict impacts on industries such as agriculture, mining and real estate.

We created an interactive game that challenged CommBank's clients to think about their businesses beyond the needs of today.

Businesses are focusing on the day-to-day needs of their organisations, but in the age of disruption, having a plan for the future is essential to every businesses survival.

To help CommBank's customers keep an eye on their future we created an interactive game that demonstrated how innovation and technology would impact their business. We engaged futurists and experts in emerging trends to predict impacts on industries such as agriculture, mining and real estate.

We invited CommBank's clients into the Innovation LAB and challenged them to think about their business in 10 years from now, creating a game where investment strategies made today would impact their business in the future.

Since its launch, 'Welcome to the future' has been repurposed for roadshows and demonstrated at key client events.

This award winning project has enabled CommBank to position itself as key industry partner in helping their customers future-proof their business.