Designed in Italy, crafted by you.
Calling all barista wannabes!
De’Longhi's range of coffee machines bring barista quality coffee into your home.
Some offer a fully automatic experience, while others are more hands-on. Our brief was to develop messaging for De’Longhi’s new manual machine, La Specialista.
La Specialista is the perfect machine for coffee-lovers looking to craft barista quality coffee in the comfort of their own home. For them, the coffee-making process is as important as the coffee itself.
We came up with the line ‘Designed in Italy, crafted by you’ to launch La Specialista. The first half of the message speaks to De’Longhi’s Italian heritage, which gives them a point of difference from their competitors. The second half of the message refers to the hands-on nature of La Specialista.
We created a fully integrated campaign across print, outdoor media and digital, right through to point-of-sale in retail stores. Our campaign was hugely successful in getting the message out there about the benefits of the De’Longhi's new manual La Specialista.