CSR CEMINTEL

Repositioning Cemintel as the face of design innovation

Despite an established reputation as part of CSR, Cemintel faced growing pressure to differentiate in a competitive building materials market. With a legacy rooted in design and innovation, they needed a refreshed brand strategy, clearer messaging, and a distinctive creative identity that would reflect their modern product offering and leadership in architectural façades.
- Brand positioning
- Messaging
- Visual identity
- Creative direction
- Website design
- Digital experience
We began with a strategic insight: Cemintel's strength lies not just in materials, but in elevating architectural design. This deep understanding drove the creation of a new positioning line – "Cemintel. The face of design and innovation" – capturing their bold, forward-thinking ethos. Visually, we shifted away from a dark, dated aesthetic to a bright, modern expression that echoed the innovation behind the brand. From tone of voice to photography style, every brand element was reimagined. We also brought this to life through a sleek new website, aligning digital experience with the brand’s evolved identity. The result is a clear, confident, and design-led presence across every touchpoint.
The rebrand has granted Cemintel a renewed voice and visual clarity in a crowded market. The fresh identity reflects their commitment to design leadership and innovation, while the new website enhances user engagement with streamlined navigation and a contemporary feel. Internally, the brand now has a sharper strategic lens and toolkit for future growth. Most importantly, Cemintel stands apart – confidently leading with purpose, clarity, and creativity.