The Social Outfit is a not-for-profit fashion social enterprise that empowers refugee and migrant women through paid training in sewing and retail. Based in Newtown, they produce ethical clothing and run a vibrant retail store. Accredited by Social Traders, Good on You, and Ethical Clothing Australia, they provide the skills and experience women need to move into long-term employment.

To grow their impact, The Social Outfit needed to sharpen how they told their story — not just to donors, but also to participants, partners, and collaborators. Their ethical fashion model was respected, yet their broader outcomes and ambitions weren’t always clear. They required a unified communication approach that articulated their purpose with clarity, resonated emotionally, and equipped them to build stronger connections with every audience that fuels their mission.

• Impact messaging

• Creative copywriting

• Illustration

• Brand alignment

• Workshop design and facilitation

We uncovered the deeper story at the heart of The Social Outfit – not just the garments they create, but the lives they transform. By elevating human experiences over abstract outcomes, we reframed their messaging into something clear, inspiring, and versatile. This wasn’t only about asking donors for support – it was about helping refugee women see a pathway of opportunity, and showing partners how collaboration drives lasting change. We created a bold, illustrative brand asset that captures their mission in a snapshot, designed to engage across events, digital channels, and community spaces. Together, we built a scalable messaging system rooted in clarity, creativity, and partnership – a foundation to grow their impact with every audience they serve.

The Social Outfit now communicates its mission with greater clarity and confidence. The approach speaks directly with refugee women seeking opportunity, partners exploring collaboration, and donors looking to make an impact. The new case for support shows the tangible outcomes of every contribution, while the illustrative brand asset provides an accessible entry point for all audiences. The Social Outfit is better equipped to attract support, inspire participation, and grow partnerships – ensuring their impact continues to expand.