Zest Care is a trusted NDIS provider supporting individuals living with disability across Australia. Focus Creative was engaged to develop a distinctive brand strategy and visual identity that would clearly express what sets Zest Care apart, while reflecting their deep commitment to human-centred support.

With the brand launch aligned to an internal restructure, the project demanded forward-thinking solutions and scalable brand foundations.

• Brand strategy

• Visual identity

• Messaging framework

• Brand guidelines

• Project management

Through research and customer listening, we uncovered that Zest Care’s true strength is not just in the services they deliver, but in the deep personal connections and holistic care they provide. This insight shaped a brand strategy anchored in empathy, optimism, and trust.

We brought the strategy to life with a vibrant new logo, a dynamic multi-colour palette to differentiate service streams, and clear brand guidelines. By co-creating messaging, collateral, and tools with the Zest Care team, we ensured the brand could be activated consistently and with confidence.

Zest Care’s new identity positions them as a warm, reliable, and modern provider in a sector often defined by sameness. The visual system brings both clarity and energy to their service offering, while the messaging framework ensures a consistent and compelling voice across every touchpoint. With a full brand toolkit in place, Zest Care is now equipped for a successful rollout post-restructure, ready to connect more meaningfully with clients, carers, and partners.